Today let me introduce to you Nick Stamoulis, writer of SEO Journal and a Boston SEO Consultant on his guest post on this blog on a very popular topic. Nick shares with us his views on turning that old boring blog post into some more refreshing.
Check it out…
Blogs are great. They allow blog writers to share their knowledge and expertise and be viewed as a thought leader in a given niche. However, for many bloggers one of the most difficult aspects of blogging is to come up with quality content on a consistent basis. It’s important to blog regularly, but sometimes topic ideas are hard to come by. When you’re stuck and experiencing writers block it’s a good idea to revisit your previous work and turn what’s old into something new.
Here are 4 ways to update old blog posts:
Old blog posts may be dated, but that doesn’t mean that they can’t be valuable. Use an old blog post as a guide and add new information to make it more relevant. As time goes on your knowledge has grown (hopefully) and maybe there is something that you once wrote about that you can now expand upon. Discuss the details that are missing from the old post. Turn a post that was once very high-level into something much more specific that provides new insights and value to the readers.
Hopefully all bloggers understand SEO and its importance now, but maybe you didn’t a few years ago when you first started your blog, or maybe you just didn’t understand it as well as you do now. Old blog posts can still rank in the search engines. In fact, age is a big search engine trust factor and web pages that have aged tend to rank better on a search engine results page. So, why not go back and see if you can better optimize your old blog posts for the keywords that you are targeting? Incorporate keywords into the title and content naturally. Also, be sure to include an image tag using keywords if you’ve used an image in the blog post. Many people skip this step and just added a photo because it looked pretty, but it can also serve an SEO related purpose.
Sometimes you might not even understand why, but it’s likely that some posts just got a lot more attention and comments than others. Take a look back at those posts. Was it a hot topic at the time? What has changed since then? Discuss the old post, link to it, and include follow up information in a new post.
A great way to promote blog posts is through an opt-in email newsletter or via social media. Hopefully, if you are using social media correctly, you have increased the number of connections, fans, and followers that you have. Maybe you’ve even joined a few new networking sites in the time since you started writing your blog. It’s likely that your blog readers never scroll back to see what’s been written in the past- so show them! Promote old blog posts just as you would promote the new ones. It’s just important to make sure that the content is still relevant before using this strategy.
About the Author:
Nick Stamoulis is a Boston SEO consultant and the President and Founder of Brick Marketing. He writes SEO articles daily on his blog, Search Engine Optimization Journal. For more information please call 781-999-1222.
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