Let me ask you a question… How long have you been doing business online? And how much time do you spend in a day, trying to do ALL THE TASKS that you want to achieve and SUCCESSFULLY complete ALL of them?
Noticed that I have ALL THE TASKS, SUCCESSFULLY and ALL in uppercase???
It took me a really long time to realize how beneficial outsourcing is, even though every single successful internet marketer talks about doing it, well at least for the one who are honest enough to say so!
Well the mental block that I had was the money I had to spend to outsource my business. Again it took me a long time to realize that it wasn’t the MONEY I HAD TO SPEND but rather THE INVESTMENT I HAD TO MAKE…
So did you notice the difference again?
While managing my niche sites, it has come to a point when adding content, SEO, promoting the site, backlinking with some minor social marketing was starting to drive me nuts! How could anyone do this for 5 sites let alone some who boast about 20 or even 100 sites! And try doing this for the next 6 months before seeing any benefit from all your hard work.
I bet anyone would give up… Cos I WOULD.
But I’ve never thought of throwing in the towel. I just needed to change the way I think to see the real benefits of outsourcing and it was when I started outsourcing that I really see how much time I had on my hands to do more important things or things that I was better at doing.
Enough of the long intro but what about the real advantages of outsourcing?
1. How Much Is Your Time Worth?
This is one of the most important areas to look at. Even if you don’t remember what I said after this, think about this carefully.
I can’t brag like some of the other internet marketers around but I do know that my time is worth more than I pay freelance writers on oDesk (not the premium writers of course ). You have got to factor in your overall income and divide it by the number of hours worked to calculate how much your time is worth. For most of us, our time is worth much more than the how much you need to pay a freelance writer which can be as low as $3 an hour.
2. Admit It! You’re Not Good at Everything
This might be hard to swallow but you have to know your strengths and your weaknesses. You can’t learn everything and expect to be good at everything. Sure you might know something about content creation, website design, SEO, traffic generation etc. At the end of the day, you will soon realize that you are not so good at certain things. Worse, you might just mess things up and you won’t even know until it is too late!
There are lots of people who are good at backlinking, SEO and all the technical mumbo jumbo than you. If you suck at creating website banners, then why waste your time mucking around with Photoshop only to find that 3 hours have passed and you’ve not accomplished one task yet? This is just one example but there are great freelance workers you can find on oDesk and Fiverr. There are also other sites like Elance and other freelancing sites you can check out for yourself.
At the end of the day, you have to delegate tasks especially those you are not good at and you will appreciate the long term benefits of doing so over time.
3. Focus On Your Strengths
This is like a continuation from the previous point. When you delegate tasks to those who can do it better, you can now focus on what you are good at. Sometimes your strengths are vital to generating sales for your business. You might write good email newsletters which are essential in building trust with your customers. You are probably good at creating thank you pages and split testing stuff which can have a great impact on conversion rates and sales.
Even if you are not good at doing those things, you are probably good at generating content for your niche sites. Since “Panda bear unleashed its full force”, quality content has become even more important so if this is your strength outsource the other technical and sales side of things to someone who could do it better.
By eliminating the distractions you have previously, you are now focusing your efforts on getting more returns for your business. In a way you can sum this up as the Pareto Principle whereby 20% of your efforts account for 80% returns/outcomes
4. Expand Your Business
More time on your hands gives you the opportunity to try new things. To give you an example, without outsourcing certain things like content creation for some of my sites, I would have had problems experimenting new stuff or setting up another site because as you know content creation consumes a lot of time. Even if you are managing a blog, it gives you opportunities to work on a membership site, start podcasts, start video casts or even create an informational product. All these plans can have good income potential.
Outsourcing the old stuff allows you to find new possibilities of income for your business. It’s virtually impossible to do that if you try to juggle every single aspect of your business by yourself.
Whatever business you are trying to do, whether it is running an online business or running an information security degree online business, you need extra pairs of hands to help. It becomes even more important as your business expands hence the importance of outsourcing your online business!
5. You Need A Life
Don’t tell me you want to spend 16 hour days (assuming you don’t do anything but sit in front of the computer and the rest to sleep) for 7 days just to make everything work? Everyone needs a break and everyone needs some time off to do other things. More time on your hands means more time with your friends, social activities, loved ones, hobbies and holidays.
More time away from your work gives you time to think through things, get inspiration and the boost to work on your online business again!
I can assure you that no one can grow their business more than someone who outsources their work. E There is so much more you can do when you lighten the burden by offloading mundane tasks or tasks that you are not good at to those who can do it better than you. If there is one thing I should have done earlier if only I’ve realized the benefits and had a mental shift in thinking, I would have outsourced my work much earlier.
Now that you know the benefits of outsourcing, do you know how to go about with it?
Well then, here is a fantastic guide on how to hire workers from oDesk. I’ve been using this guide here to hire workers for my business.
This my friends is a very complete post for poor people who are thinking of outsourcing their online business. Even if you are NOT poor, check it out!
I hope you enjoy this post and have learned something from it. Please share your thoughts and comments about outsourcing. Even if you disagree with me, I like to hear it!
Do you need help with Starting A Wordpress Site?
Then...use Thesis just like the pros around. Even if you are not a pro, Thesis has a great supporting community and forum to help you with questions on how to use Thesis. Finally, if you need access to resources that I use for my business online, check out my resources page. You will find goodies and gems that might help you as well.