Do you know what else you need to do to get people to subscribe besides getting people to subscribe to your list and getting people to subscribe to your RSS? It’s one of those things that you need your visitors to take a little bit of action before you can follow up with them. It’s also one of those annoying things in which your role as a webmaster will require you to set up a separate page and possible another extra domain for that purpose. Can’t think of what the answer is? MaxblogPress Subscribers Magnet is a good guess but it’s not. Alright I keep you away from guessing too much and lose you in the process. It’s creating a SQUEEZE PAGE. If you don’t know what a squeeze page is, you have it right here.
A squeeze page is basically:
Website + Email capture box + Spanking GREAT Headline + Spanking MUST-KNOW Info
1. Where To Create?
You can create a squeeze page in two ways. One is to create a squeeze page within your blog or website itself. Another option is to create a squeeze page on a brand new domain specific (setup separately) to the product you want to give away. I think it really doesn’t matter. Just as long as you create a squeeze page with keywords related to the product on either your website or a product specific domain of your own.
2. Building the Squeeze Page – Coding? Tools?
The next thing you need to do is to build your squeeze page. If you are not interested to go through the headache of coding then there are plenty of templates and freely available squeeze page template creators to help you get started. I’ve not come across any decent free squeeze page template creators but I have a recommendation for you in my next post If you are running on Thesis and you are interested to create a squeeze page without going bonkers with coding, then I highly recommend Kristarella’s Thesis and Landing Page Tutorial. If you want to see an example of how this works on my website, check it out here on “start a website” Basically, what this code does, is that it completely removes the header, footer and sidebar section leaving it with the bare necessities of a squeeze page.
3. Setup Your Autoresponder
Setup an Autoresponder up and running and preload it with a newsletter that will link with your opt-in email page on the sales page. This is one of the most important step you must now miss and must never forget while setting up your squeeze page. Make sure you test your autoresponder works well enough to ensure the preloaded newsletter gets delivered to your subscribers. You need to ensure that your subscribers
- Get the product via your first newsletter or a separate page that comes after opt-in.
- Setup a thank you page after subscribers download that product
- Add more free products on that thank you page. Alternatively you can recommend them with other similar products.
4. The Most Important Part of A Squeeze Page
If you were to look at this example highlighted by the red box in the picture, you will notice that the headline, opt-in email form, the bullet list of information and the overall design in general is the most important aspect of designing a squeeze page. Heading – Visitors don’t have time to look through what you write. You really need to grab their attention in the first instant on the heading itself! It sounds cliché but it is necessary. The message has to be clear. No complicated language; think of it as a grand opening to a product launch. You need to get their attention with A BANG! Design – The design has to be as simple and clean as possible. You can choose whatever design format you want. I tend to prefer a design similar to what you see above. I don’t mind a plain white background or colours just as long as the colours complement each other. Font size, squeeze page dimensions information must be clear enough for your readers. This also includes things like appropriate use of Capslock, and visual cues like arrow buttons.
Let me also show you what are the list building methods in this video.
List Building – Understanding the basics and Why Build a List
I’ll also show you how squeeze pages can be used to build a list using this software called Premium Squeeze Page Templates. Check out my review on the product. I call it the best alternative to OptimizePress.
Do you need help with Starting A Wordpress Site?
Then...use Thesis just like the pros around. Even if you are not a pro, Thesis has a great supporting community and forum to help you with questions on how to use Thesis. Finally, if you need access to resources that I use for my business online, check out my resources page. You will find goodies and gems that might help you as well.