Remember I asked you what niche I chose on my previous post? Just a recap…
Niches I’ve thought about:
- Baby Diapers
- Olive Oil Skin Care
- Shea Butter Skin Care
- Skin Phototherapy Products
- Arthritis Alternative Treatment Products
- Dental Hygiene Products
- Heart Rate Monitor
And Donace got it right :D Good on you!
I chose to setup a niche product site selling Heart Rate Monitors. I got this idea when I knew of a friend who spent 400 dollars on a heart rate monitor, which was insane! I never knew heart rate monitors can be so expensive especially those that have GPS built into them. I also know a lot of fitness junkies who like to use this to train especially those on endurance training.
Of course there are many niches available out there but it all boils down to a number of things that are very important which has significantly influenced why I chose the heart rate monitor niche.
It’s all about filtering
Don’t rank for something that nobody is searching. To be honest what you think is popular might not be popular at all. So don’t be fooled!
It’s obvious. If everyone is trying to rank for a keyword in the top position like weight lost recipes than it will definitely be tough.
If you rank well for a keyword that everybody is searching but the chances of them buying anything with that keyword is low, then you will also be in trouble.
Getting My Arsenal On Board
I’ve taken the Amazon route to building my niche sites thanks to some friendly influence (from you know who…). Amazon sites are pretty easy to create (if you have the right tools) and they have great monetizing potential. One of the things you have to notice about Amazon is that it’s like a mega marketplace. Almost anything can be purchased here. To make things easy, features like related searches, related products, bestselling products, cheapest to most expensive products are the norm.
Related Searches – get popular keyword phrases to use for your niche site to help people search for your site.
Related Products – Get great ideas to have related products to each of your product
Bestselling Products – Get to know the popular best selling products and put them on your site on a clearly visible area. Promote the hell out of it
Prices – Although this might not be a deterrent factor for people who really want to buy something. It’s also a good idea to promote why the cheap products are great compared with the expensive ones.
Wielding the Samurai Sword
Market Samurai is one of the best tools to use for niche research, period. Like I’ve mentioned before, my fav! I know I know.. a gazillion people use this software and have heaps of praises for it but it is a worthwhile investment. I don’t know what I’ll do without it.
I must also admit that I’m still learning the techniques of using it so I’m
no black belt here yet.
Getting Down and Dirty with it..
A lot of these preset figures are a product of reading around and looking at the tutorials on Market Samurai. This is essentially what the most important things you need to be concerned about. I’ve unchecked the Total Searches checkbox because it just doesn’t give you a good perception of actual traffic compared to SEO traffic.
SEO Traffic – I cap mine at a minimum of 80 per day.
PBR – Minimum of 15%. I’ve read somewhere to keep this higher. I would prefer not to keep this lower than 50%. This is because the lower it gets the more unlikely people are actually searching using that keyphrase on Google. This is especially important for keyphrases not in order like heart rate monitor polar compared to polar heart rate monitor. People are more likely to type polar heart rate monitor than heart rate monitor polar.
SEO Competition (SEOC) – A max of 100 000. I’m not really sure about this but I choose 100 000 which I think is a safe value. Market Samurai advises to keep this at 30 000.
SEO Value (SEOV) – A minimum of 30 here. The higher the value the better its commercial value.
Trends – As you can see searches for heart rate monitor is on an up-going trend. The last bar is for the month of December 2010. If you see that, then it’s a good sign otherwise use another keyword or start again.
You can challenge my figures here if you want to…
Market Samurai vs Amazon
As you can see in the picture, Market Samurai showed 9 different key phrases based on my settings. So this gives me a good idea what key phrases to choose from while Amazon came up with “heart rate monitor polar”, “heart rate monitor watch”, polar heart rate monitor”.
Some of the top key phrases listed on Market Samurai came up as:
- best heart rate monitor
- heart rate monitor watches
- heart monitor watch
- heart monitor watches
- timex heart rate monitor
- best heart rate monitors
- nike heart rate monitor
- heart rate monitor reviews
- heart rate monitor review
I’ve also done research on other key phrases but they just don’t meet the requirements on Market Samurai. So I’ve decided to just cross that out completely. What was surprising was “Polar Heart Rate Monitor” just didn’t show up. I was expecting it to be in the list above but for some reason Nike and Timex Heart rate monitor are the only brands meeting the rules set in MS.
If you are unacquainted with heart rate monitors, Polar heart rate monitor watches are one of the most popular ones and their top of the line models can be very expensive. Omron seems to be the bestselling heart rate monitor on Amazon because its cheap.
A Brief Analysis…
1. “Best Heart Rate Monitor” became my main choice mainly because SEO competition was low, monetization value is good and PBR is good. Strangely enough not many people key in for the search phrase “best heart rate monitors”, partly because people want to look for something specific on Google.
2. “heart rate monitor watches” and “heart monitor watch” has great commercial value, SEO Traffic and SEO competition but it just didn’t have a good PBR ratio. So it was off the list.
3. “Nike heart rate monitor” and “heart monitor reviews” was my second choice but I didn’t want to just set up a niche site specifically on a single brand and there were too many sites competing for those keyphrases. So I was a little concern.
Anyway guys, what you see here is a streamlined version of the research I’ve done on this niche.
After considering all the variables, domain research and SEO competition I finally settled for “best heart rate monitor”.
The key phrase “Best Heart Rate Monitor” has all the combinations for what I want on my niche website. Do you guys think so?
My next step is to see my competition. Now I’m worried about the amount of reds there but I figured that I would be able to rank even on the first page with enough backlinks. So do you think it’s a mistake? Yes I admit I’m still new to this but back-linking is the next big plan now.
So Best Heart Rate Monitor was born…
Tell me what you guys think…I could have been wrong in putting this whole thing together.
N.B: If you want to use Market Samurai like how I do, take a short trip using this software and tell me what you think of it.
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