One of the many problems with people starting off with writing their articles is SEO. People often run into difficulties when experts or gurus tell them to rank articles effectively with a million SEO tips. So this leaves them stumped and then they buy even more SEO software leads which leads them to further confusion.
No this is not your SEO lesson about on page or off page optimization; nor is it about how you want to follow Alice into the rabbit hole. So let’s identify these tips.
1. Write First Rank Later
Who do you write for? Search engines or humans? The answer is both but your readers are the ones who actually read them. Bots may scour your content for
- Alt text and titles on images
- Keywords in title
- Keywords in URLs
- Keywords in the first and last paragraph
But no one cares if they exist. I know when I read an article on a blog I don’t go for how many times “digital photography tips” appear in the content (known as keyword density in SEO) or where are the keywords in the first paragraph before I deem them as good useful content. I would rather try to understand what the writer is trying to tell me.
Yes the robots operate in that mode but what readers want is to look for good useful information.
The best thing to approach writing a blog post or an article is to write them well while telling them all the useful information they need to know and then rank later by tracking your article stats.
So how do you do that?
- Find out which are the more popular articles and then try to understand why they do so well i.e
- Lots of readers comments,
- lots of retweets and
- lots of Facebook likes/shares
- Use Google Analytics to see which are the more popular articles on your blog.(There is a very high chance that your reader’s response correlates with your Google Analytics stats)
- Top Posts/ Popular Posts Widget on your blog sidebar.
- Check Google to see where your blog is ranked. If its in the Top 40 searches there is a very high chance of making it rank better even up to the FIRST page.
What do you do next?
After identifying your most popular articles:
- Optimize them again for SEO purposes. Identify keywords that are popular for that article and make sure that they are more obvious to the search engines but still reader-friendly.
- Use Google Analytics to help you identify “entry keywords” which has put your article in the rankings.
- Add a little more content at the beginning and the end of the article and re-publish them.
2. Identify Trends Then Write
If you take a look at blogging trends in any niche, you will notice that there are some frequently talked about topics. The trouble with this is that sometimes it can be notoriously difficult to identify trends if you don’t know your market well. Popular trends are a reflection of what people are searching for and if your blog has posts that have these content, then your blog will obviously get more attention than those that doesn’t.
Aaron Wall of SEOBook.com says this:
“You don’t have to track everything to be successful. You only have to compete in your market. If you read a dozen or two blogs in your market, track who is getting linked to, and why people are talking to them, that makes it easier to identify and create ideas and content worthy of being mentioned.”
Even if you have identify popular trends, that also does not mean you should write exactly what people have written. Like Aaron Wall says, it makes it easier to identify and create ideas and content. Create ideas around a topic and blog about it but don’t rewrite what has been written.
Offer a different perspective or your own opinions on that subject matter and write about it. Notice that this has nothing to do with SEO.
Although SEO is important but it’s not THE most important thing to rank well, you will notice that some websites or blog with good SEO don’t rank as well as other not so well SEO-optimized websites or blogs.
Google also looks into popularity and trends. SEO has no weight or influence on popularity and that is why Social Media plays a very important role in identifying what the big discussions are.
Before I leave you to think about this, I would like to recommend another news aggregator website that will help you with identifying trends, PopUrls.
Related articles on SEO
- Relevant Content is still a crucial part of SEO | Last Click News (seome.me)
- Search Engine Strategies That Work (seodesignsolutions.com)
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