Printed magazines bring flair to the printed page by liberally changing their designs. The successful magazine will alter the design according to the content of their article. It will present text in the short bulleted form, have sidebars, and be appealing because it caters to the wandering eye. Blogs generally have the same format for each article, regardless of content. Here are some lessons you can learn from the print magazine.
- Headlines create sales: Just as there are many magazines competing for rack space, your blog is competing for attention and viewership. To be noticed, editors must have something appealing on the cover which lures the readers into opening the book. ‘Yet another weight loss plan’ is not as interesting as ’15 untold secrets of dieting.’ Editors will constantly push the envelope to discover the most fascinating subjects for readers. Look at the headlines that print magazines offer and compare them to your blog posts. Are yours sizzling?
- When possible, use expert advice: Most printed magazine articles will quote the advice given by experts. This adds authority to the article because the snippets that are offered act as a testimonial to the text. A blog post which quotes someone else within your field will garner more authority than going it alone. Keep an ear out for what your friends are saying. Place those items into your blog posts and you will gain attention.
- Layout changes according to content: In magazines, there will be several factors which remain constant. There may be regular features. There might be headers and footers on each page which identify the magazine. Everything else about the layout changes according to the content that is being offered. Magazines will place lots of defining pictures within the course of the content. Column widths are liberally altered. As a blogger, you might want to learn how design elements are placed into a post and alter them.
- Only the best makes it to print: It takes a lot of time and care to design a layout around an article. Editors want to make that design time worthwhile by offering only the best content. You should take the time to carefully craft the content of your articles. You might have a lot of ideas for your blog, but posting many mediocre articles is not as effective as posting one great one. The magazine publisher has a limited amount of space, so they fill it with great content.
- Graphics are essential: The graphics and the content of the magazine work in tandem. Many articles will use a large faded picture on the page, highlighting the important points with pictures that are set apart from the rest. Graphs and charts can be used to further illustrate an idea. Your blog posts should demonstrate your concept through words and graphics, rather than merely words. Provide a lot of information through your pictures.
- Simple language speaks to readers: Article writers will seek to use the simplest language available to convey their thoughts. They will be forced to remove the unnecessary words and search for action verbs which perfectly highlight a notion. Not all of your blog’s readers will have a college vocabulary. Be aware of that fact, but do not talk down to your readers. Argue your case simply and effectively like magazine article writers.
There is plenty to learn from printed magazines. Editors accept articles which are intended to increase their subscriber base. Magazine designers use exemplary designs while using language that speaks to the common person. By taking lessons from magazines, you can increase your blog’s readership.
James Adams writes regularly for Cartridge Save, but is also a well known contributor to tech blogs. He writes reviews Dell ink cartridges and other supplies for a UK based printer cartridges online store.
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