Everyone these days wants a share of the social media pie regardless if they are in a blogging business, home business, internet marketing business, affiliate marketing or any sort of brick and mortar business. Social media seems to be the “in” thing now that must not be missed otherwise there is a perception that you’ll be left behind.
Regardless of the type of business you are in, do you first of all know how to use social media to help with your business? Do you know what you should do first? Here I would like to highlight 4 important social media strategies to consider for your business at its early stage.
1. Remove all Perceptions
Remove all these perceptions before using social media for your business.
- I only need to spend a little bit of time everyday on social media
- I will only need to this for a short time
- It is easy
- I as the owner of the business can do everything
This is my response to each of those perceptions:
- You will need to spend a significant amount of time before introducing social media for your business. I will explain this in point 2
- Getting it right won’t take a short time as explained in point 2.
- It is NOT easy.
- If you can’t stand going through all the social media jargon then hire a social media consultant
2. Do Your Research!
The first and most tempting thing to do is to start a social media account without knowing what to do. This is a recipe for disaster as you might know the social media landscape is ever changing and if you don’t understand how social media can benefit your business. So do your research! Let’s look at these list of things:
- Identify all potential social media sites that you think might help with your business. Is it Twitter or Facebook or do you need both? What about Linkedin?
- Where do your customers like to “hang out” online? Facebook, Twitter or both or somewhere else offline?
- What is the conversation like between your customers?
- What is the audience like?
- What are their buying habits?
In short it’s a matter of seeking out your audience or customers on social media sites and then understanding their behaviours.
3. Start A Social Media Account
Isn’t this obvious enough? Yes, start one but of course do your research first! You might be thinking along the same lines as me like Twitter, Facebook or LinkedIn. Let’s use Twitter as an example. So you’ve decided to set up a Twitter account for your bridal cake business. These are the things you should do.
- Make sure your twitter account name is the same or almost the same as your business. Use a Twitter username that is easy for customers to relate with your business.
- You might have already set up a twitter account for your business, so it’s a twitter account for your business but what if they would like to communicate with a real person with a twitter account. Say you’re the manager why not create another one with your name.
- Use both accounts for different purposes. The personal one to relate easier with your customer i.e queries, requests, questions, improvements, feedbacks. The business one for say coupons, discounts, announcements, business updates.
4. Find Your Customers
If you have an online business then go back to point number 2, otherwise if you have a brick and mortar business read below.
For a brick and mortar business, the beauty of using social media marketing is that you can find your audience by narrowing down to the location of your customers. It is wise to do this with hindsight on where your customers come from. These are the things you should do once you’ve done your research:
- If you have an online bridal business and you find that most of your customers come from an online bridal forum. Get in touch with them, find out what they like and their preferences are.
- What if you own a Kmart supermarket and you’re trying to reach out to your customers. You’ve also noticed that customers come from nearby suburbs. Again, you can use Twitter to localize into the area around your supermarket. You can use the advanced search on Twitter to narrow your tweets to a specific geographical location. This feature is also called Geotagging
- Consider Foursquare a location based social networking software for mobile devices.
Do you have any more tips you would like to share? Let me know what you think.
Related articles on Social Media
- Twitter Marketing Strategy Model – A basis for better social media outcomes.
- Social Media Won’t Fix Your Broken Business: 15 Success Tips
- Why Businesses Can No Longer Ignore Social Media
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